Download The Filter Bubble How the New Personalized Web Is Changing What We Read and How We Think Eli Pariser 8601420050099 Books
Download The Filter Bubble How the New Personalized Web Is Changing What We Read and How We Think Eli Pariser 8601420050099 Books
Download As PDF : The Filter Bubble How the New Personalized Web Is Changing What We Read and How We Think Eli Pariser 8601420050099 Books
In December 2009, Google began customizing its search results for all users, and we entered a new era of personalization. With little notice or fanfare, our online experience is changing, as the websites we visit are increasingly tailoring themselves to us. In this engaging and visionary book, MoveOn.org board president Eli Pariser lays bare the personalization that is already taking place on every major website, from Facebook to AOL to ABC News. As Pariser reveals, this new trend is nothing short of an invisible revolution in how we consume information, one that will shape how we learn, what we know, and even how our democracy works.
The race to collect as much personal data about us as possible, and to tailor our online experience accordingly, is now the defining battle for today’s internet giants like Google, Facebook, Apple and Microsoft. Behind the scenes, a burgeoning industry of data companies is tracking our personal information to sell to advertisers, from our political leanings to the hiking boots we just browsed on Zappos.
As a result, we will increasingly each live in our own, unique information universe—what Pariser calls “the filter bubble.” We will receive mainly news that is pleasant, familiar and confirms our beliefs—and since these filters are invisible, we won’t know what is being hidden from us. Our past interests will determine what we are exposed to in the future, leaving less room for the unexpected encounters that spark creativity, innovation and the democratic exchange of ideas.
Drawing on interviews with both cyber-skeptics and cyber-optimists, from the co-founder of OK Cupid, an algorithmically-driven dating website, to one of the chief visionaries of U.S. information warfare, THE FILTER BUBBLE tells the story of how the Internet, a medium built around the open flow of ideas, is closing in on itself under the pressure of commerce and “monetization.” It peeks behind the curtain at the server farms, algorithms, and geeky entrepreneurs that have given us this new reality, and investigates the consequences of corporate power in the digital age.
THE FILTER BUBBLE reveals how personalization could undermine the internet’s original purpose as an open platform for the spread of ideas, and leave us all in an isolated, echoing world. But it is not too late to change course. Pariser lays out a new vision for the web, one that embraces the benefits of technology without turning a blind eye to its negative consequences, and will ensure that the Internet lives up to its transformative promise.
Download The Filter Bubble How the New Personalized Web Is Changing What We Read and How We Think Eli Pariser 8601420050099 Books
"There is a lot of stuffing in this book. There is a good amount of information on current personalization of the web but the author delves into the backgrounds of pioneers of this technology, character profiles on the "type" of person that creates this code, possible futures of personalization and so on. There is a lot of subjective interpretation when it comes to the history and future of this technology.
That being said I do feel a lot more educated on the topic after reading the book. The narrative is smooth and easy to read and even his interpretative predictions on the future of this technology are easy to imagine based on the foundation he creates for his argument.I will no longer roll my eyes when someone talks about how invasive personalization will someday be in our culture."
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The Filter Bubble How the New Personalized Web Is Changing What We Read and How We Think Eli Pariser 8601420050099 Books Reviews :
The Filter Bubble How the New Personalized Web Is Changing What We Read and How We Think Eli Pariser 8601420050099 Books Reviews
- This books feels much more timely and urgent given the results of the 2016 US presidential election. The main thesis, that personalization of the internet is 1) far more all-encompassing than we would like to to believe and 2) has downstream consequences in how we organize our views on the world is very intriguing and the author promotes a very compelling concern regarding these issues. However, I really wish this book had been edited more tightly. His writing style is very scatterbrained and it almost feels like he was rushing to write this whole work during a frenzied weekend at a coffee shop. For example, he has a chapter that spans ideas from Popper and Dostevesky, follows up the next chapter with a cold opener about B2 stealth bomber, and follows it pro-Iraq war propaganda. Mr. Pariser has annoying habit of restating his main thesis ad nausem as if this makes his case more true (Spoiler alert it doesn't). Finally, the final chapters of the book are a real drag where he does a lot of speculating into what personalization in the future might look like. There certainly are passages that are very intriguing (specifically the ones involving how companies like Facebook and Google gather big data), but overall, I was really expecting more from this work.
- Most of us who are perceptive already kind of know about the Bubble each of us gets in on the Internet (each person seeing a reflection of what the Internet agents like Google think you want to see), but this takes it to a whole new level of understanding. This is a must read for anybody who wants to know where our world is headed, especially if you're involved in marketing and communicating anything on the Internet. The author's grasp of and knowledge of what's going on is impressive. And it's scary. He illuminates the infrastructure of companies and technologies which are recording everything we do online and selling it to the highest bidder. And then then technologies that are used to shape the world we see in terms of what's trending, what's important, and also how you interpret events and trends as the gatekeepers decide which version of the facts and commentary we see. And some of the emerging trends such as personalizing headlines in major publications, and nuances of so many other things is staggering.
The author also gives his opinion on what this means across a host of environments such as politics, news, entertainment, education, etc. Just wait for the next election!
The book started to become a little repetitive about 2/3 of the way in, and then at the end, as in so many books, really failed to engage me in a solution. I think because the solution is so obvious, but so difficult....get more people involved, the idea being that there are hundreds of millions of us regular people whereas most of the benefit of the direction of this trend is towards the rich and powerful and we need to to work together on this because Internet policies are more set in the stone and the key players get even more powerful. Unfortunately I know from personal experience that this is almost impossible. Best described by my favorite quote from Rolling Stone magazine - "Organized greed is more effective than disorganized democracy". I'm an ex-activist because I just had to stop because of the frustration of it. The business world is at least 1000x more efficient and focused. Nothing will change that it seems. I used to believe we could change it, but unfortunately I don't anymore Although I'll keep trying somehow to stay involved with those who continue to try.
Despite all this, a must read. - There is a lot of stuffing in this book. There is a good amount of information on current personalization of the web but the author delves into the backgrounds of pioneers of this technology, character profiles on the "type" of person that creates this code, possible futures of personalization and so on. There is a lot of subjective interpretation when it comes to the history and future of this technology.
That being said I do feel a lot more educated on the topic after reading the book. The narrative is smooth and easy to read and even his interpretative predictions on the future of this technology are easy to imagine based on the foundation he creates for his argument.I will no longer roll my eyes when someone talks about how invasive personalization will someday be in our culture.
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